PLEASE DO NOT FORGET® was born from a deep intention: to create quality streetwear while carrying messages of peace, support, and solidarity. More than just a brand, it is a committed, authentic, and human vision of the world.

In response to recent upheavals, we felt the need to launch a project with meaning—one that goes beyond simple commercial logic. We believe that fashion can and should be a vehicle for change, a way to express convictions and unite people around strong values.

Through our collections, we aim to raise awareness, inspire, and promote a more just vision of the world. A portion of our profits is donated to humanitarian causes, with special attention given to the most vulnerable communities.

Our mission is clear: to combine aesthetics, conscience, and commitment. Wearing our pieces is about expressing identity, supporting a cause, and becoming part of something greater. Because every choice matters—and fashion, too, can be an act of resistance.